When a recruiter reached out to Aimee J. Daily, Ph.D., about leaving her longtime position at a health system in Illinois, she had no intention of even applying to the job in question. Then, she learned it was for president and CEO of Children’s Miracle Network (CMN), a national nonprofit organization that raises money for 170 children’s hospitals across the U.S. and Canada.
“I really wasn’t looking. I loved my job and was quite content there, but I vividly remember the moment I saw that balloon logo on my phone, and it stopped me in my tracks,” Daily says. “I immediately recognized the logo as Children’s Miracle Network—and, like many families, CMN has a very special place in my heart.”

An experience shared by many
Both of Daily’s now-adult children were born prematurely and spent months in a neonatal intensive care unit (NICU). “My daughter was born at 30 weeks and three days, and then two years later, my son was born at 30 weeks and four days,” Daily says. “At the time, nearly 30 years ago, that was pretty significant.”
Daily says she leaned heavily on the NICU staff during her experiences.
“Both babies had some really significant challenges,” she says. “We had extreme highs and lows where we’d think we were on the right track and then they’d diagnose a brain bleed or hydrocephalus or a collapsed lung. And the care team—the physicians, the nurses, the volunteers, the baby holders—they blew me away with their compassion, their care.”
This deeply personal connection gave Daily a unique appreciation for CMN hospitals’ work—so in November 2023, she assumed her position as the organization’s president and CEO.
Even without a personal connection to CMN, you’re probably familiar with the balloon logo. You may have seen it around town and wondered whether to donate to Children’s Miracle Network or directly to Phoenix Children’s. Fortunately, it’s not an either-or decision. Donations to CMN go to the local hospital—when you give to CMN across the state (except for southern Arizona), your contributions go directly to Phoenix Children’s.
“CMN has been a vital fundraising partner for Phoenix Children’s since 1983,” says Susan O’Donnell, director of corporate account management at Phoenix Children’s Foundation. “Through CMN’s model, we’re able to bring in contributions from national brands like Marriott, RE/MAX and Dairy Queen, and they work seamlessly with us to keep every dollar local.”
For instance, when you shop at Valley Costco Warehouses in May and donate to CMN at the register, that money goes to Phoenix Children’s. “At Phoenix Children’s, CMN funds have gone toward such programs as 1 Darn Cool School and Child Life,” O’Donnell says.
A boost to local giving
The CMN model is flexible enough to support all kinds of businesses, from large national corporations to local enterprises, allowing them to contribute in ways that suit their business model.
“For business owners in Phoenix, partnering with CMN is a powerful way to stand for something meaningful,” Daily explains. “We work with both national and local brands to create customized partnerships, whether it’s through rounding up change at the register, donating a percentage of sales or facilitating employee giving campaigns, something many smaller organizations might not have the ability or human resources to do.”
Daily emphasizes that the CMN approach allows businesses to integrate their commitment to community health seamlessly, even when their employees work remotely. Through innovative partnerships—such as an employee giving campaign that directs funds based on the employee’s ZIP code—every business has a way to participate and make a difference for Phoenix Children’s and the communities it serves.
Daily plans to expand CMN’s impact. On January 1, CMN embarked on a three-year strategic plan that will solidify new fundraising strategies and partnerships in response to rising health care needs in children’s hospitals.
Phoenix Children's is grateful for the support of our generous CMN partners.
7-Eleven
Ace Hardware
Aflac
Bob's Discount Furniture
CDW
Coca-Cola
Costco Wholesale
Credit Unions for Kids
Dairy Queen
Gainey Ranch Golf Course
Great Clips
JOANN Stores
Knight-Swift Transportation
Life Time
Love’s Travel Stops
Marriott
McLane Company
Monster Energy Company
Panda Express
Peter Piper Pizza
PGA TOUR Superstore
Phi Mu Fraternity
RE/MAX
Red Bull
Sam’s Club
Speedway
Summer Classics
The Gift Card Shop
The Hershey Company
Valvoline
Walmart